Our Story - Naturacare

私たちについて

Our Story

Japanese Natural Wellness,
Expertly Curated

SCROLL
"When people live healthier, their lives will be happier."

This belief drives everything we do. We bring Japan's most trusted wellness products to the world — carefully curated, rigorously vetted, and selected for customers who demand quality over quantity.

Our Beginning

How We Started

Naturacare was established by a medical doctor with 20 years of experience in the healthcare environment. Having witnessed firsthand what works and what doesn't, our founder developed a deep belief in the power of natural health ingredients to support healthy living.

Japan was the natural starting point. A country with the world's highest healthy life expectancy, where preventive wellness is embedded in daily life, and where pharmaceutical standards for supplements exceed most of the world.

But here's what we discovered: Japan's wellness market is vast and complex. With thousands of products, strict regulations, and most information only in Japanese — international customers couldn't access what they needed. That's where we come in.

セレクトショップ

Not a Marketplace — A Select Shop

We operate like a Japanese select shop — a carefully curated store where every product is hand-picked by experts.

Unlike large retailers that carry everything, we carry only what we believe in. Think of walking into a specialty store where you trust the owner's taste — each product is there for a reason, and discovery is part of the experience.

We're not Amazon for Japanese supplements. We don't aim to have the most products. We aim to have the right products — the ones that actually work, from brands that have earned Japan's trust over decades.

Japanese select shop with curated wellness products

Our Team

Your Third Eyes in Japan

Our team combines medical expertise with deep Japanese market knowledge — while paying close attention to what our customers around the world are looking for.

Traditional Wisdom Meets Modern Care

Japan has developed its own unique approach to wellness. Kampo, for example, originated in China but evolved independently here over 1,500 years. Today, 148 formulas are covered by national health insurance, and doctors routinely prescribe them alongside Western medicine.

The Preventive Mindset

In health-conscious Japanese households, it's common to keep trusted products on hand — and to act at the first sign of trouble, before medicine becomes necessary. This mindset, passed down through families and supported by knowledgeable pharmacists, is deeply rooted here.

What We Stand For

What Makes Us Different

Two-Way Research

We don't just know Japan — we work to understand both sides. We research what health concerns customers are facing globally, then explore Japanese sources to find what might genuinely help.

Japanese Home Wisdom

In Japan, health-conscious families keep trusted products on hand and act at the first sign of trouble. We want to share not just products, but the knowledge of when and how to use them.

Medical Foundation

Naturacare was founded by a medical doctor with 20 years of clinical experience. Our selections are based on mechanism and evidence, not marketing trends.

Deep Knowledge of Japanese Standards

Japan has distinctive systems — Kampo medicine, FOSHU certification, pharmaceutical-grade manufacturing. We understand what these mean and how to evaluate products within them.

Rich Information

We don't just list products — we explain them. Ingredients, mechanisms, proper usage, what to expect. The same depth of information that Japanese consumers rely on, made accessible in English.

Direct from Japan

Every product ships directly from Japan with full traceability. No middlemen, no sitting in overseas warehouses. Fresh, authentic, exactly as Japanese consumers receive it.

Learn More

Explore Further

Curious to learn more about our approach? We've created dedicated pages to answer your questions.

Why Japan

Discover why Japanese wellness products are different

How We Curate

Our selection process and quality standards

Shipping & Delivery

Worldwide shipping methods, rates, and delivery times

Japanese Certifications

Understanding FOSHU and regulatory standards