日本の健康哲学
Why Japan
The world's highest healthy life expectancy
isn't an accident.
Japan approaches wellness as ongoing care — preventing issues before they start. This philosophy shapes how products are formulated, regulated, and trusted by millions.
#1
Healthy Life Expectancy
100+
Years of Wellness Tradition
1,000+
FOSHU Certified Products
Japanese Philosophy
A Different Approach to Health
未病
Mibyō
The Pre-Disease State
Between "healthy" and "sick" exists a gray zone. In Japan, this state has a name — and it's taken seriously. Rather than waiting for illness, Japanese medicine intervenes early.
予防
Yobō
Prevention First
Japanese wellness isn't about treating disease — it's about preventing it from ever developing. This shapes everything from daily habits to supplement design.
"Gentle. Sustained. Long-term."
Regulatory Standards
Evidence-Based Regulation
Japan's three-tier system ensures every health claim is backed by real evidence.
TIER 01
トクホ
FOSHU
Government-reviewed clinical trials. Only ~1,000 products have earned this certification.
TIER 02
機能性表示
Function Claims
Scientific evidence submitted publicly. Full research transparency for consumers.
TIER 03
栄養機能
Nutrient Foods
Standardized vitamin and mineral claims under strict government guidelines.
What Sets Japan Apart
Ancient Wisdom, Modern Science
Traditional ingredients refined with cutting-edge technology.
発酵
Fermented
Natto, koji, and fermented extracts refined over centuries of Japanese tradition for enhanced bioavailability.
海藻
Marine
Fucoidan from Okinawan mozuku and mineral-rich kelp, harvested from pristine Japanese waters.
茶葉
Botanical
Green tea catechins and traditional herbs processed with advanced extraction technology for optimal potency.
Our Approach
Trusted Curation
We don't carry everything — we carry what works. Every product in our collection has been selected by experts who understand both Japanese wellness traditions and modern scientific standards.
- Curated from 15+ trusted Japanese brands
- Every product verified for quality and efficacy
- Full transparency on ingredients and sourcing
Naturacare
Experience Japanese Wellness
Products backed by evidence, manufactured to pharmaceutical standards, and curated by experts who understand what truly works.