Support your memory and fight brain fog with Kewpie Choline EX—a clinically studied Japanese supplement featuring natural egg yolk choline. While 90% of adults don't get enough choline from diet alone, this essential nutrient is critical for brain function, memory, and mental clarity. Developed by Kewpie Corporation (Japan's leading egg experts with 100+ years of experience), Choline EX delivers a highly bioavailable form of choline that research shows supports verbal memory and language recall.
What Is Choline & Why Do You Need It?
Choline is an essential nutrient your brain needs to function properly. It's the building block for acetylcholine—a neurotransmitter critical for memory, learning, mood, and muscle control. Your body makes small amounts of choline, but not nearly enough. The rest must come from food (eggs, meat, fish) or supplementation. Unfortunately, most people are deficient without realizing it. This deficiency can contribute to brain fog, memory lapses, difficulty concentrating, and mental fatigue.
Why Egg Yolk Choline Is Superior
Not all choline supplements are created equal. Kewpie Choline EX uses natural egg yolk choline—a rich source containing multiple bioavailable forms:
• Phosphatidylcholine (PC): The most abundant choline form in egg yolk, easily absorbed and used by brain cells.
• Lysophosphatidylcholine (LPC): Efficiently crosses the blood-brain barrier to deliver choline directly to neurons.
• α-Glycerophosphocholine (α-GPC): A highly bioavailable form associated with cognitive enhancement.
This natural combination mimics how you'd get choline from eating eggs—but in a convenient, concentrated supplement form. Synthetic choline supplements (like choline bitartrate) contain only one form and may not be as effectively utilized by your brain.
Japan's supplement industry operates under some of the world's strictest quality standards. Combined with a cultural dedication to craftsmanship and centuries of wellness traditions, Japanese supplements represent a level of quality that's difficult to find elsewhere.
Rigorous Quality Standards
Japanese regulations require comprehensive testing at every stage of production, with standards that often exceed international requirements.
GMP-Certified Manufacturing
All our products come from facilities that meet Japan's strict GMP (Good Manufacturing Practice) certification requirements.
Centuries of Tradition
Many Japanese supplements draw on ingredients and formulations refined over generations, combining ancient wisdom with modern science.
Transparent Sourcing
Japanese manufacturers maintain complete traceability, so you know exactly where every ingredient comes from.
